About > Brief Case Stories
Readership analysis: The Trelleborg Group |
Readership analysis: The
Trelleborg Group
A readership analysis to evaluate the service Minett Media
has provided to Trelleborg over the last 6 years.
The results are as follows;
Total readership obtained by Minett Media for Trelleborg
material -
2,280,144 Readers
(based on the circulation figures for each
publication)
These are by no means random readers, but
professionals reading the specialist business technical
publications for their respective industries.
Total value generated by Minett Media for Trelleborg –
USD 1,165,000
(based on advertizing equivalent cost)
All this gives the following relative
values & averages;
Cost per reader –
USD 0.051, 1,000 readers -
USD 50:84
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24 Publications Worldwide
for USD 15,170 |
24 Publications Worldwide
for USD 15,170
Using
its Internet-based global placement system, Minett Media achieved 24
publications
of the two articles below on behalf of its client, SKF;
Background on SKF
SKF is the leading global
supplier in the rolling bearing business. It is evolving into a knowledge
engineering company supplying many different industries with products and
solutions based on one or more of the following technologies; rolling bearings,
seals, mechatronics, lubrication systems, and services such as engineering
consultancy and plant asset reliability optimisation.
Article A;
Biodegradable greases for
all bearing applications |
Introduction: |
|
A new biodegradable grease
from SKF can match traditional grease performance in bearing applications. It
also meets the increased demand for environmentally friendly products in the
engineering industry. It is believed to be the first of its kind on the open
market |
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Please see below a list
(taken from our on-line, real-time, interactive client reporting system) of the
journals in which the above article was published;
Published:
12 [240]
Article B;
Giant Rotating Wheel
Carries Boats between Canals |
Introduction: |
|
A unique wheel-like
construction will transfer boats between two canals in Central Scotland, thus
connecting a vertical gap of about 32 metres. The GBP 78 million wheel
measures 35 metres in diameter, with an axle length of 28 metres. It will
simultaneously lift and lower two 22 metre long caissons which each holds a
payload of 300 tonnes, comprising water and up to four boats. |
|
Please see below a list
(taken from our on-line, real-time, interactive client reporting system) of the
journals in which the above article was published;
Published:
12 [240]
The total cost to SKF for
these 24 publications was USD 15,170:-.
The USD-1,000-Article – Unlimited Global Publication for 6 Months
Got an article ready for global publication? You can put it in
Minett Media’s system for 6 months for a ‘one-off’, total fee of USD 1,000:-.
However many times the article is published during this period, USD 1,000:- is
all you have to pay. |
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Readership analysis: The SKF Group |
Readership analysis: The
SKF Group
A readership analysis to evaluate the service Minett Media
has provided to SKF over the last 4.5 years.
The results are as follows;
Total readership obtained by Minett Media for SKF material
-
3,798,420 Readers
(based on the circulation figures for each
publication)
These are by no means random readers, but
professionals reading the specialist business technical
publications for their respective industries.
Total value generated by Minett Media for SKF –
USD 79,166:22
(based on advertizing equivalent cost)
All this gives the following relative
values & averages;
Cost per reader –
USD 0.02, 1,000 readers -
USD 20:84
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15 Publications Worldwide for USD 9,000 |
15 Publications Worldwide
for USD 9,000
Using
its Internet-based global placement system, Minett Media achieved 15
publications of the article below on behalf of its client, the FMC Group;
The total cost to FMC for
these 15 publications was USD 9,000:-. Please see below a list (taken from our
on-line, real-time, interactive client reporting system) of the journals in
which it was published;
Published: 15
The USD-1,000-Article – Unlimited Global Publication for 6 Months
Got an article ready for global publication? You can put it in
Minett Media’s system for 6 months for a ‘one-off’, total fee of USD 1,000:-.
However many times the article is published during this period, USD 1,000:- is
all you have to pay. |
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Readership analysis: ITT Industries |
Readership analysis: ITT Industries
A readership analysis to evaluate the service Minett Media
has provided to ITT Industries over the last 4.5 years.
The results are as follows;
Total readership obtained by Minett Media for ITT Industries material -
1,395,529 Readers
(based on the circulation figures for each
publication)
These are by no means random readers, but
professionals reading the specialist business technical
publications for their respective industries.
Total value generated by Minett Media for ITT Industries –
USD 746,963:-
(based on advertizing equivalent cost)
All this gives the following relative
values & averages;
Cost per reader –
USD 0.03, 1,000 readers -
USD 30.08 |
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16 Publications Worldwide for USD 10,113 |
16 Publications Worldwide
for USD 10,113
Using
its Internet-based global placement system, Minett Media achieved 16
publications
of the 5 articles below on behalf of its client, Sandvik Coromant;
Background on Sandvik Coromant;
Sandvik
Coromant is the world's leading manufacturer of cutting tools for the metalworking
industry, with more than 25,000 products.
Article A;
Applications for High Speed Machining (HSM) - Advantages &
Disadvantages, Plus Do’s & Don’ts |
This article identifies suitable applications for HSM and
the requirements for machines and cutting tools.
It also specifies the advantages & disadvantages of
the technique |
Please
see below a list (taken from our on-line, real-time, interactive client
reporting system) of the journals in which the above article was published;
Article B;
New levels of productivity and reliability in stainless steel turning
- is one grade enough? |
Competitive machining of stainless steel today needs the
right combination of productivity and reliability.
Machining stainless steels subjects the cutting edge to
higher levels of temperatures and cutting forces,
smearing and work-hardening than associated with many
other work-piece materials. These destructive
forces join forces to keep cutting data down, shorten
tool-lives and deteriorate component quality –
making stainless steel turning an area that needs special
consideration. |
Please
see below a list (taken from our on-line, real-time, interactive client
reporting system) of the journals in which the above article was published;
Published:
3 [60]
Article C;
Modern milling tools in harmony with CNC |
CNC milling machines and machining centres have brought
about the need for more capable and universal
milling cutters - the development of more advanced milling
tools over the past few years is a response to this requirement. In the past,
a dedicated or special tool was in many cases the only efficient solution for
many applications, especially as batches were large. Today, when more
flexibility in production is needed, new
milling cutter concepts are providing both broadly capable
tools. Modern tool-design and -manufacturing have
made it possible to realise sophisticated tool concepts
that utilize CNC machine tools, increase production
output and make the machining process more reliable. |
Please
see below a list (taken from our on-line, real-time, interactive client
reporting system) of the journals in which the above article was published;
Published:
3 [60]
Article D;
High Speed Machining (HSM) |
One of the main targets for the die and mould industry is
to reduce or eliminate manual polishing and thus
improving quality and reducing production costs and lead
times. High Speed Machining (HSM) may be able
to achieve this. |
Please
see below a list (taken from our on-line, real-time, interactive client
reporting system) of the journals in which the above article was published;
Published:
3 [60]
Article E;
Planning the Machining of Dies & Moulds |
Machining dies and moulds has to be carefully planned.
This article from Sandvik Coromant focuses on the
basic planning stage of the machining process. This
planning can also be applied to the use of HSM (High
Speed Machining). |
Please
see below a list (taken from our on-line, real-time, interactive client
reporting system) of the journals in which the above article was published;
Published:
3 [60]
The
total cost to Sandvik Coromant for these 16 publications was USD 10,113:-.
The USD-1,000-Article – Unlimited Global Publication for 6 Months
Got an article ready for global publication? You can put it in
Minett Media’s system for 6 months for a ‘one-off’, total fee of USD 1,000:-.
However many times the article is published during this period, USD 1,000:- is
all you have to pay. |
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Readership analysis: FMC FoodTech |
Readership analysis: FMC FoodTech
A readership analysis to evaluate the service Minett Media
has provided to FMC over the last 6 years.
The results are as follows;
Total readership obtained by Minett Media for FMC material -
2,630,375 Readers
(based on the circulation figures for each
publication)
These are by no means random readers, but
professionals reading the specialist business technical
publications for their respective industries.
Total value generated by Minett Media for FMC –
USD 544,930:-
(based on advertizing equivalent cost)
All this gives the following relative
values & averages;
Cost per reader –
USD 0.000498, 1,000
readers - USD 4:98 |
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29 Publications Worldwide for USD 17,300 |
29 Publications
Worldwide
for USD 17,300
Using its Internet-based global placement system, Minett Media achieved 29
publications of the two articles below on behalf of its client, Chematur Engineering;
Background on Chematur
Chematur Engineering is a group of chemical
engineering companies in
Sweden
,
USA
,
Finland
, and
India
. They began chemical
engineering activities in the early 1930s and have since then evolved into a
modern engineering company, with expertise in all fields necessary for carrying
out complete projects. The Chematur Engineering group
of companies has supplied more than 700 plants to customers throughout the
world, through our well-established network of companies, sales offices, and
agents, together serving most of the countries in the world.
Article A;
Supercritical Water
Oxidation - the Environmental Answer to Organic Waste Disposal?
|
Introduction:
|
Environmentally benign
waste disposal is becoming a more and more acute problem. A newly developed
process, supercritical water oxidation is demonstrating extremely efficient
organic waste destruction (99.99%) plus excellent environmental
characteristics (none of the emissions associated with incineration). The
process is especially suitable for the treatment of sludges from domestic sewage and the paper and pharmaceutical industries
|
Please see below a list
(taken from our on-line, real-time, interactive client reporting system) of the
journals in which the above article was published;
Published:
10 [200]
Article B;
Recovery of Precious Metal
Catalysts – A New Process Using Supercritical Water Oxidation
|
Introduction:
|
Up to now, the recovery of
precious metals used as catalysts in chemical processes has involved the use
of incineration. Now, however, a British-Swedish joint venture has developed
a process which uses supercritical water oxidation instead, which provides
many economic and environmental advantages.
|
Please see below a list
(taken from our on-line, real-time, interactive client reporting system) of the
journals in which the above article was published;
Published: 9
[180]
The total cost to Chematur for these 29 publications was USD 17,300:-.
The USD-1,000-Article –
Unlimited Global Publication for 6 Months
Got an article ready for
global publication? You can put it in Minett Media’s system for 6 months for a
‘one-off’, total fee of USD 1,000:-. However many times the article is
published during this period, USD 1,000:- is all you have to pay. |
| |
Readership analysis: ITT Fluid Technology |
Readership analysis: ITT Fluid Technology
A readership analysis to evaluate the service Minett Media
has provided to ITT Fluid Technology over the last 7 years.
The results are as follows;
Total readership obtained by Minett Media for ITT Fluid Technology material -
7,582,856 Readers
(based on the circulation figures for each
publication)
These are by no means random readers, but
professionals reading the specialist business technical
publications for their respective industries.
Total value generated by Minett Media for ITT Fluid Technology –
USD 3,503,885:32
(based on advertizing equivalent cost)
All this gives the following relative
values & averages;
Cost per reader –
USD 0.035, 1,000 readers -
USD 35:16 |
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Producing an International Customer Magazine? |
Producing an
International
Customer Magazine?
Are you responsible for
the production of a company magazine aimed at international
customers, either as an in-house communications person or from within an
agency?
Maximize Global
Distribution
If so, please consider
our offer to promote the publication of key items from the magazine among the 12,000 international trade journals in Minett Media’s
database.
Multiple the Results from
Editorial Investments
You, or your clients,
have already invested a lot of time, money and effort to produce the editorial
content of the magazine – Minett Media can provide an
alternative, cost-effective channel to ensure that this material
achieves the maximum relevant readership.
High-Value, Low-Cost
Minett Media’s Global
Editorial System can offer you the following advantages;
· The credibility
and legitimacy which acceptance by editorial gate-keepers gives to your
marketing messages
· Significantly increased
readership – in one case 13.7 times the total
readership of the magazine.
· A low-cost distribution
channel – a few percent of the cost of
distribution via a conventional magazine
Worldwide,
Intra-organizational, Constant Reporting
In addition, Minett Media
will provide (at no extra cost) totally comprehensive information (including full texts, pictures, entry/exit dates, publication
progress & complete information on all journals involved - including
hyper-links to their websites) regarding its placement service. This is
constantly available in a client-specific, on-line, fully
inter-active Status Report, which can be accessed either from an
Agency’s/company’s Intranet or via our website. |
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Your Article Published – Worth USD 600? |
Your Article Published
– Worth USD 600?
Our Internet-based global placement system can obtain
publications of feature articles for a fee of USD 600
per publication.
Minett Media interacts with our own database of 12,000 trade journals around the world.
Our clients include; the British
Government, ITT Industries, Sandvik and SKF.
In terms of space, our publications average 1.8 pages in
these leading international journals.
Please consider the following;
· The ‘advertizing equivalent cost’ can be conservatively
estimated at USD 10,000 per page.
· Successfully
passing through the editorial gatekeeper gives your marketing message a stamp of legitimacy which advertising can not achieve.
· The ‘editorial
channel’ ensures credibility for your message.
· Minett Media has
an electronic system for tracking global publication
progress.
· Complete
information on the publication status of each client’s portfolio of articles is reported to the client on-line
and in real time.
· Linking Minett
Media’s Status Report to your organization’s Intranet can make full information
on its global editorial placement effort (including electronic copies of
published articles) instantly available to all
its employees. |
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