Readership analysis: The Trelleborg Group
Readership analysis: The Trelleborg Group
A readership analysis to evaluate the service Minett Media has provided to Trelleborg over the last 6 years.
The results are as follows;
Total readership obtained by Minett Media for Trelleborg material -
2,280,144 Readers
(based on the circulation figures for each publication)
These are by no means random readers, but professionals reading the specialist business technical publications for their respective industries.
Total value generated by Minett Media for Trelleborg –
USD 1,165,000
(based on advertizing equivalent cost)
All this gives the following relative values & averages;
Cost per reader –
USD 0.051, 1,000 readers - USD 50:84
24 Publications Worldwide for USD 15,170
24 Publications Worldwide
for USD 15,170
Using its Internet-based global placement system, Minett Media achieved 24
publications of the two articles below on behalf of its client, SKF;
Background on SKF
SKF is the leading global supplier in the rolling bearing business. It is evolving into a knowledge engineering company supplying many different industries with products and solutions based on one or more of the following technologies; rolling bearings, seals, mechatronics, lubrication systems, and services such as engineering consultancy and plant asset reliability optimisation.
Article A;
Biodegradable greases for all bearing applications |
Introduction: |
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A new biodegradable grease from SKF can match traditional grease performance in bearing applications. It also meets the increased demand for environmentally friendly products in the engineering industry. It is believed to be the first of its kind on the open market |
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Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which the above article was published;
Published: 12 [240]
Published By |
Date |
1 Apr 02 |
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1 Jun 02 |
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1 Jul 02 |
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1 Jul 02 |
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1 Jul 02 |
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1 Aug 02 |
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1 Sep 02 |
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1 Oct 02 |
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1 Nov 02 |
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1 Dec 02 |
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1 Jan 04 |
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1 Feb 04 |
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Article B;
Giant Rotating Wheel Carries Boats between Canals |
Introduction: |
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A unique wheel-like construction will transfer boats between two canals in Central Scotland, thus connecting a vertical gap of about 32 metres. The GBP 78 million wheel measures 35 metres in diameter, with an axle length of 28 metres. It will simultaneously lift and lower two 22 metre long caissons which each holds a payload of 300 tonnes, comprising water and up to four boats. |
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Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which the above article was published;
Published: 12 [240]
Published By |
Date |
1 Jan 02 |
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1 Feb 02 |
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1 Feb 02 |
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1 Mar 02 |
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20 Mar 02 |
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1 Apr 02 |
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1 May 02 |
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1 Jun 02 |
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1 Jun 02 |
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1 Jun 02 |
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1 Aug 02 |
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1 Sep 02 |
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The total cost to SKF for these 24 publications was USD 15,170:-.
Readership analysis: The SKF Group
Readership analysis: The SKF Group
A readership analysis to evaluate the service Minett Media has provided to SKF over the last 4.5 years.
The results are as follows;
Total readership obtained by Minett Media for SKF material -
3,798,420 Readers
(based on the circulation figures for each publication)
These are by no means random readers, but professionals reading the specialist business technical publications for their respective industries.
Total value generated by Minett Media for SKF –
USD 79,166:22
(based on advertizing equivalent cost)
All this gives the following relative values & averages;
Cost per reader –
USD 0.02, 1,000 readers - USD 20:84
15 Publications Worldwide for USD 9,000
15 Publications Worldwide
for USD 9,000
Using its Internet-based global placement system, Minett Media achieved 15
publications of the article below on behalf of its client, the FMC Group;
The total cost to FMC for these 15 publications was USD 9,000:-. Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which it was published;
Published: 15
Published By |
Date |
1 Dec 00 |
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1 Dec 00 |
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1 Dec 00 |
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1 Jan 01 |
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1 Feb 01 |
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1 Mar 01 |
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1 Mar 01 |
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1 Apr 01 |
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1 May 01 |
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1 Jun 01 |
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1 Jun 01 |
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1 Jun 01 |
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6 Aug 01 |
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1 Dec 01 |
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1 Dec 02 |
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Readership analysis: ITT Industries
Readership analysis: ITT Industries
A readership analysis to evaluate the service Minett Media has provided to ITT Industries over the last 4.5 years.
The results are as follows;
Total readership obtained by Minett Media for ITT Industries material -
1,395,529 Readers
(based on the circulation figures for each publication)
These are by no means random readers, but professionals reading the specialist business technical publications for their respective industries.
Total value generated by Minett Media for ITT Industries –
USD 746,963:-
(based on advertizing equivalent cost)
All this gives the following relative values & averages;
Cost per reader –
USD 0.03, 1,000 readers - USD 30.08
16 Publications Worldwide for USD 10,113
16 Publications Worldwide
for USD 10,113
Using its Internet-based global placement system, Minett Media achieved 16
publications of the 5 articles below on behalf of its client, Sandvik Coromant;
Background on Sandvik Coromant;
Sandvik Coromant is the world's leading manufacturer of cutting tools for the metalworking industry, with more than 25,000 products.
Article A;
Applications for High Speed Machining (HSM) - Advantages & Disadvantages, Plus Do’s & Don’ts |
This article identifies suitable applications for HSM and the requirements for machines and cutting tools. It also specifies the advantages & disadvantages of the technique |
Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which the above article was published;
Published By |
Date |
1 Aug 99 |
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1 Nov 00 |
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1 Oct 01 |
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1 Jun 02 |
Article B;
New levels of productivity and reliability in stainless steel turning - is one grade enough? |
Competitive machining of stainless steel today needs the right combination of productivity and reliability. Machining stainless steels subjects the cutting edge to higher levels of temperatures and cutting forces, smearing and work-hardening than associated with many other work-piece materials. These destructive forces join forces to keep cutting data down, shorten tool-lives and deteriorate component quality – making stainless steel turning an area that needs special consideration. |
Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which the above article was published;
Published: 3 [60]
Published By |
Date |
1 Jul 04 |
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1 Aug 04 |
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1 Sep 04 |
Article C;
Modern milling tools in harmony with CNC |
CNC milling machines and machining centres have brought about the need for more capable and universal milling cutters - the development of more advanced milling tools over the past few years is a response to this requirement. In the past, a dedicated or special tool was in many cases the only efficient solution for many applications, especially as batches were large. Today, when more flexibility in production is needed, new milling cutter concepts are providing both broadly capable tools. Modern tool-design and -manufacturing have made it possible to realise sophisticated tool concepts that utilize CNC machine tools, increase production output and make the machining process more reliable. |
Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which the above article was published;
Published: 3 [60]
Published By |
Date |
1 Jan 04 |
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1 Feb 04 |
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1 Jul 04 |
Article D;
High Speed Machining (HSM) |
One of the main targets for the die and mould industry is to reduce or eliminate manual polishing and thus improving quality and reducing production costs and lead times. High Speed Machining (HSM) may be able to achieve this. |
Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which the above article was published;
Published: 3 [60]
Published By |
Date |
1 Dec 00 |
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1 Sep 01 |
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1 Dec 01 |
Article E;
Planning the Machining of Dies & Moulds |
Machining dies and moulds has to be carefully planned. This article from Sandvik Coromant focuses on the basic planning stage of the machining process. This planning can also be applied to the use of HSM (High Speed Machining). |
Please see below a list (taken from our on-line, real-time, interactive client reporting system) of the journals in which the above article was published;
Published: 3 [60]
Published By |
Date |
1 Feb 01 |
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1 Apr 02 |
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1 May 02 |
The total cost to Sandvik Coromant for these 16 publications was USD 10,113:-.
Readership analysis: FMC FoodTech
Readership analysis: FMC FoodTech
A readership analysis to evaluate the service Minett Media has provided to FMC over the last 6 years.
The results are as follows;
Total readership obtained by Minett Media for FMC material -
2,630,375 Readers
(based on the circulation figures for each publication)
These are by no means random readers, but professionals reading the specialist business technical publications for their respective industries.
Total value generated by Minett Media for FMC –
USD 544,930:-
(based on advertizing equivalent cost)
All this gives the following relative values & averages;
Cost per reader –
USD 0.000498, 1,000 readers - USD 4:98
29 Publications Worldwide for USD 17,300
29 Publications
Worldwide
for USD 17,300
Using its Internet-based global placement system, Minett Media achieved 29
publications of the two articles below on behalf of its client, Chematur Engineering;
Background on Chematur
Chematur Engineering is a group of chemical
engineering companies in
Article A;
Supercritical Water
Oxidation - the Environmental Answer to Organic Waste Disposal?
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Introduction:
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Environmentally benign
waste disposal is becoming a more and more acute problem. A newly developed
process, supercritical water oxidation is demonstrating extremely efficient
organic waste destruction (99.99%) plus excellent environmental
characteristics (none of the emissions associated with incineration). The
process is especially suitable for the treatment of sludges from domestic sewage and the paper and pharmaceutical industries
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Please see below a list
(taken from our on-line, real-time, interactive client reporting system) of the
journals in which the above article was published;
Published:
10 [200]
Published By
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Date
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1 Jan 01
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1 Mar 01
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1 Mar 01
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1 Apr 01
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1 Jun 01
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1 Jun 01
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1 Dec 01
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15 Jul 02
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1 Dec 02
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1 Jan 03
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Article B;
Recovery of Precious Metal
Catalysts – A New Process Using Supercritical Water Oxidation
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Introduction:
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Up to now, the recovery of
precious metals used as catalysts in chemical processes has involved the use
of incineration. Now, however, a British-Swedish joint venture has developed
a process which uses supercritical water oxidation instead, which provides
many economic and environmental advantages.
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Please see below a list
(taken from our on-line, real-time, interactive client reporting system) of the
journals in which the above article was published;
Published: 9
[180]
Published By
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Date
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1 Jul 02
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1 Oct 02
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1 Oct 02
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1 Oct 02
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1 Mar 03
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1 Jun 03
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1 Jul 03
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12 Nov 03
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1 Dec 04
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The total cost to Chematur for these 29 publications was USD 17,300:-.
Readership analysis: ITT Fluid Technology
Readership analysis: ITT Fluid Technology
A readership analysis to evaluate the service Minett Media has provided to ITT Fluid Technology over the last 7 years.
The results are as follows;
Total readership obtained by Minett Media for ITT Fluid Technology material -
7,582,856 Readers
(based on the circulation figures for each publication)
These are by no means random readers, but professionals reading the specialist business technical publications for their respective industries.
Total value generated by Minett Media for ITT Fluid Technology –
USD 3,503,885:32
(based on advertizing equivalent cost)
All this gives the following relative values & averages;
Cost per reader –
USD 0.035, 1,000 readers - USD 35:16
Producing an International Customer Magazine?
Producing an International
Customer Magazine?
Are you responsible for the production of a company magazine aimed at international customers, either as an in-house communications person or from within an agency?
Maximize Global Distribution
If so, please consider our offer to promote the publication of key items from the magazine among the 13,000+ international trade journals in Minett Media’s database.
Multiply the Results from Editorial Investments
You, or your clients, have already invested a lot of time, money and effort to produce the editorial content of the magazine – Minett Media can provide an alternative, cost-effective channel to ensure that this material achieves the maximum relevant readership.
High-Value, Low-Cost
Minett Media’s Global Editorial System can offer you the following advantages;
· The credibility and legitimacy which acceptance by editorial gate-keepers gives to your marketing messages
· Significantly increased readership – in one case 13.7 times the total readership of the magazine.
· A low-cost distribution channel – a few percent of the cost of distribution via a conventional magazine
Worldwide, Intra-organizational, Constant Reporting
In addition, Minett Media will provide (at no extra cost) totally comprehensive information (including full texts, pictures, entry/exit dates, publication progress & complete information on all journals involved - including hyper-links to their websites) regarding its placement service. This is constantly available in a client-specific, on-line, fully inter-active Status Report, which can be accessed either from an Agency’s/company’s Intranet or via our website.
Your Article Published – Worth USD 600?
Your Article Published
– Worth USD 600?
Our Internet-based global placement system can obtain publications of feature articles for a fee of USD 600 per publication.
Minett Media interacts with our own database of 13,000+ trade journals around the world.
Our clients include; the British Government, ITT Industries, Sandvik and SKF.
In terms of space, our publications average 1.8 pages in these leading international journals.
Please consider the following;
· The ‘advertizing equivalent cost’ can be conservatively estimated at USD 10,000 per page.
· Successfully passing through the editorial gatekeeper gives your marketing message a stamp of legitimacy which advertising can not achieve.
· The ‘editorial channel’ ensures credibility for your message.
· Minett Media has an electronic system for tracking global publication progress.
· Complete information on the publication status of each client’s portfolio of articles is reported to the client on-line and in real time.
· Linking Minett Media’s Status Report to your organization’s Intranet can make full information on its global editorial placement effort (including electronic copies of published articles) instantly available to all its employees.
